How to Use Analytics to Measure Your SEO Success

Featured article by Calvin Paige, Independent technology Author

Are you using an analytics system to track all of the activities that take place on your website? If not, you seriously need to consider doing this, so that you fully understand how well your website is performing. Below are the ways you can use analytics to measure your SEO success.

Traffic Volume

A busy website is usually a successful website. The analytics system you install on your website records the details of every visitor who comes to your website. You can see how they found your website, where they are located and much more.

Owners of high volume traffic websites usually have a comprehensive SEO strategy that includes content marketing, the use of tools like the one found at linkdiscovery.co.uk, and other methods that make a website stand out from the crowd.

Traffic Quality

High traffic volumes are a good indication that your SEO efforts are working. However, to really find out if your SEO campaigns are successful, you have to check the quality of your website traffic. The keywords people use to find your website, how long they stay and the actions they take on your website, are all displayed in an analytics system and indicate how good or bad the traffic visiting your website is.

Bounce Rate

Bounce rate refers to the amount of time each website visitor spends on your website. The longer they stay on your website, the better. This means they are interested in the content on your website and they are more likely to subscribe to your email lists, buy from you or carry out some other activity you want them to carry out.

Conversions

Your SEO activities should focus on sending people to your website who want to buy from you or want to know more about what you have to offer. Conversions for your website are defined based on certain goals you have. Achieving a certain number of these conversions will clearly show you whether or not your SEO work is successful.

Location of Visitors

The number of local visitors who visit a website can make or break an online business. If you only provide products or services in a certain area, attracting visitors from the other side of the globe is of little use, because these people are not your target market.

A modern analytics systems will tell you where each visitor is located. If very few visitors are coming from your local region, your SEO strategy may need to change, so that it caters for this local market and sends people to your site who could eventually become subscribers or customers of yours.

Return On Investment

Every business decision is determined by money. If your SEO tasks cost more than you are earning from them, you need to rethink your online marketing approach. A range of e-commerce systems can be integrated with today’s analytics platforms. Doing this will quickly show you how many sales your SEO activities are making and whether or not you need to optimize your SEO campaigns.

Measuring your SEO success is vital. However, not all website owners do this and they are making a big mistake, because you can find out much more about how well your SEO strategies are performing, where you’re wasting money and much more.