Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

IBM on Social Channel/Media, Social CRM Trends

January 3, 2011 No Comments

The social channel, or social media, is rapidly becoming a vital business tool, enabling firms to listen, reach out and interact with their customers and prospects, while developing and protecting their brands and gaining business intelligence. Every strategy, including marketing, sales and service, and CRM, are acquiring a social dimension. Most customers are ultimately social and engage to varying extents with each before, during and after their encounters with companies to learn from their experiences, and to teach others.

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APPLICATION INTEGRATION, SOCIAL BUSINESS

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