Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IBM on Social Channel/Media, Social CRM Trends

January 3, 2011 No Comments

The social channel, or social media, is rapidly becoming a vital business tool, enabling firms to listen, reach out and interact with their customers and prospects, while developing and protecting their brands and gaining business intelligence. Every strategy, including marketing, sales and service, and CRM, are acquiring a social dimension. Most customers are ultimately social and engage to varying extents with each before, during and after their encounters with companies to learn from their experiences, and to teach others.

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APPLICATION INTEGRATION, SOCIAL BUSINESS

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