Inside the Briefcase
iCloud’s 5 Stickiest Bits
June 9, 2011 No CommentsSome have criticized iCloud as a lock-in technology that shackles users to the platform and forcefully prevents them from switching to another. But iCloud is no more a lock-in than any app or service for any other OS. What iCloud is really about is stickiness — it’s going to make users actually want to stay by making data sharing so convenient, easy and effortless.
