Ideas to Pep up Your Social Media Posts by Infusing the Christmas and New Year Spirit

Featured article Francis Fleming, SEO consultant

Holiday shopping is not an elaborate affair any longer. It takes place in a matter of a few moments. Today majority of the shoppers stay away from visiting different malls, instead, they are looking for the best discounts and offers and turning to their cell phones during the festive season. Statistics reveal that though 90 percent of festive sales happened in stores, around 56 percent of them were influenced by your mobile. As per research, more than 64 percent of festive shoppers go to social media looking for inspiration for their purchases. Apparently, Facebook alone influences about 59 percent of the gift purchases. Facebook and Pinterest are regarded as the top social media platforms for shopping inspiration.

Remember social media marketing could be a really important tool for promoting your business. It is certainly an effective way of communicating with your target audience and advertising your products and services. Use social media platforms for spreading Christmas joy and fervor to your followers and to cheer your staff and keep them motivated while working hard for the festive season. Get in touch with the Austin search professionals for effective SEO solutions.

Here are some smart but easy-to-follow ideas to pep up your social media posts with Christmas and New Year spirit.

Decorate in Keeping with the Festive Mood

It is a wise idea to keep your social media profile relevant. The social media world is a dynamic one and is moving real fast. If you observe your Twitter feed, you would see that it is changing constantly. You require attractive cover pictures and profile pictures to attract customer attention. Your cover photo must always represent the personality and values of your brand. However, if you really wish to draw the attention of your audience, you must consider changing it to reflect the holiday season.

People would be browsing social media certainly more now in keeping with the holiday spirit, so it is essential to insert fresh cover photos for motivating them to examine your social media posts and see the gift ideas and special offers. You could consider including Xmas shots. You could wear a Christmas jumper or a Santa hat. Pep up the festive mood by adding holly or tinsel to logos. Little changes would surely go a long way and make all the difference.

Maybe you are offering some special festive products or some brilliant holiday deals. Let your audience know about them with an effective but simple design consisting of a vibrant background color and a lively mix of sans serif and serif fonts. This helps in creating consistency and enabling visitors to easily recognize your brand everywhere on the social media network.

Offer Special New Year Deals

Christmas week which ends with New Year happens to be the greatest buying season during this festive time. Retailers would be earning almost 20 percent of their yearly revenue during the last 7 days of the year. You need to devote a lot of time and effort to attract buyers and lure them into purchasing your specific brand. Use messages like limited quantity sales, one day only, buy-one-get-one-free, holiday coupons or discount deals etc. You could focus on using Free Shipping Day as the most attractive incentive for making people buy from you. Your social media post should be designed effectively to highlight such information.

Entertain

Think about deviating from hardcore business communication. Consider generating something entertaining yet very much relevant. Write entertaining posts and share. Nobody would be in a mood to read long business essays during Christmas. You could consider writing interesting Christmas recipes or share a New Year home decoration tips post. You would be discovering and reaching a new market altogether.

Come Up with Gift Guides

You could consider publishing a gift guide if it is somewhat relevant to your business. However, stay away from including your own products only. Make a fascinating graphic of this guide and share it. This sort of thing seems to be pretty popular during the festive season. It is essential to make yours look outstanding to stay ahead of the competition. Use your typical brand colors and include your logo for instant recognition. Remember linking back to your website.

Conclusion

Follow all the above-discussed ideas but do not forget that giving is the very essence of Christmas.  You could consider putting a New Year countdown on your social media pages and you could think of running competition and giveaway days. Remember this is the best time for bonding and building relationships.

Author Bio: Francis Fleming is an SEO consultant and is attached to a reputed SEO consultancy firm for over a decade now. He has his own blog and he offers valuable advice to his followers. He recommends reputed Austin SEO experts for all the SEO associated queries and solutions.