Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

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2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

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In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

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If You Open Source An Old Market, Are You Doomed to Fail?

January 8, 2011 No Comments

Open…and Shut A few years back, a host of open-source businesses raised hundreds of millions of dollars on the promise that they would commoditize old, dying markets, and make a bundle of money in the process. Missing from this thesis, however, was its logical conclusion: winning in a fading market is tantamount to losing, as the commoditizing vendor goes down with the sinking ship.

Back in the day, one easy way to earn venture-capital investment was to find an established market and set up shop as the “open-source alternative to [name your big, proprietary vendor].” Open-source companies cropped up to take on middleware, operating system, database, and enterprise application incumbents, and they were liberally funded.

Read More of Matt Asay’s Blog Post

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