Inside the Briefcase
In-depth: The social side of CRM
November 9, 2011 No CommentsSOURCE: MicroScope.co.uk
Where is customer relationship management (CRM) going next? It’s a simple question and, judging by the responses from people in the industry, the answers are pretty simple too.
The first port of call is social CRM. What does this mean? Essentially, it’s about adding social media to the CRM toolbox, allowing businesses to engage customers and build dialogue in social media sites such as Twitter and Facebook.
