Infographic: Social Media Marketing Cheat Sheet 2017

June 7, 2017 No Comments

During the last couple of years, social media marketing has grown considerably, and is now one of the most-used forms of internet marketing, carried out by companies from all around the world.

However, understanding the initial investment costs and the possible yield is quite difficult for someone just starting out. Luckily, the folks behind WebsiteBuilder have developed a cool report giving out some of the main monetary facts that you should be aware of, prior to starting your social media marketing campaign.

With this in mind, the study was carried out for a couple of social media platforms, these being Facebook, Pinterest, Instagram, and Twitter.

To kick things off, the audience growth rate for each of these platforms is pretty high, therefore allowing marketers to reach a good number of readers. With this in mind, between the years of 2012 and 2016, Facebook has had an audience growth of 69.3%, Pinterest of 208%, Instagram of 300% and Twitter of 71.4%. Facebook remains the biggest social network with over 1.98 billion active users, yet the other platforms are also bound to offer a great number of readers.

In terms of the audience reach, a marketing campaign carried out on Facebook will allow you to reach 79% of adults, Pinterest will allow for 41% of adults, followed by 34% of adults for Instagram and 24% of adults for Twitter.

In terms of the ROI, you can expect great numbers as well, of 95.8% for Facebook, 10.4% for Pinterest, 40.1% for Instagram and 63.5 for Twitter.

Now, when it comes down to the costs associated with the campaigns, Facebook has a minimum campaign cost of $1/day, just like Instagram, whereas Twitter has a minimum cost of $0.5-$4, depending on the type of campaign that you’d like to run. Pinterest doesn’t have a minimum cost per day for running a marketing campaign.

CPC matters a lot, therefore the cost for Facebook is of $0.16-$1, Pinterest is classed at $0.5-1.5, Instagram at $0.16-$1 and Twitter at $0.5-$4, depending on the niche of the ads, target readers and other options that you might want to take advantage of.

CPM is a bit higher for Facebook, situated at $6.28, followed by Instagram at $5.68, Twitter at $3.5 and Pinterest with the lowest at $2.66.

Conversion rates are basically what matter most, and Facebook has the highest ones out of the batch, with 1.85%, Instagram with 1.08%, Twitter with 0.77% and Pinterest with 0.54%.

Picking the right social media network for your marketing campaign depends on a couple of factors, such as the niche, type of people that you would like to target, and the form of your advertisements. Budgets are also worth taking into account, considering the average order values for ad campaigns carried out on these platforms. The average cost is the highest for Instagram and is situated at $65, followed by Pinterest at $59, Facebook at $55 and Twitter at $46.

Based on everything that has been outlined so far, by taking these factors into consideration, you should be able to make a more informed choice, which is definitely what matters most.