Informatica Positioned in Leaders Quadrant in 2010 MDM of Customer Data Report

SOURCE: Informatica Corporation

Informatica , the world’s number one independent leader in data integration software, today announced that it has been positioned by Gartner, Inc. in the leaders quadrant in the 2010 Magic Quadrant for Master Data Management (MDM) of Customer Data report, published October 4, 2010.

John Radcliffe, author of the report states, “Vendors in the Leaders quadrant have strong results and delivery capabilities, and will continue to have them. They typically possess a large, satisfied customer base (relative to the size of the market) and enjoy high visibility in the market. The size and financial strength of the Leaders enable them to remain viable in a challenging economy. Leaders have mature offerings and track records of successful deployments, even in the most-challenging environments, across all geographies and in many vertical industries. Leaders have the strategic vision to address evolving client requirements; however, they’re not always the best choice.”

According to the report, “the ability to create, maintain and leverage a single, trusted, shareable version of customer master data is seen as an essential requirement in commercial and noncommercial organizations to support business processes and business intelligence (BI). However, most large enterprises have heterogeneous application and information management portfolios, with fragments of often inaccurate, incomplete and inconsistent data residing in various application silos. No comprehensive system contains the single view or is designed to manage the complete life cycle of the master data. The focus of this single view may be customers (including consumers, business customers and channel partners), products, suppliers, locations, assets, financial charts of account or other core entities of the enterprise. MDM is a technology-enabled discipline in which business and the IT organization work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise’s official, shared master data assets.” The complete report, including the quadrant graphic, is available on the Informatica web site at http://www.informatica.com/mdm_mq/.

Informatica acquired Siperian in early 2010, a leader in the multidomain MDM technology category and integrated it into its Data Quality product division. With its accelerated MDM plans, Informatica surpassed other MDM vendors in the market by addressing the complete requirements of master data management lifecycle that includes data integration, data quality and data services.

Additional highlights of Informatica’s execution and strategic direction for its MDM and data quality products and solutions in the past year are also recognized in additional Gartner reports:

  --  Informatica placed in the 2010 Gartner Product Management Magic
      Quadrant1. Informatica was included based on its completeness of vision
      and ability to execute in product master data.

  --  The 2010 Gartner company profile, SWOT: Informatica, Data Integration
      Tools, Worldwide. Gartner identifies Informatica's strengths,
      weaknesses, and threats around MDM.

“Informatica’s momentum in MDM validates the strength of our solution in enabling customers to derive significant business benefits,” said Ivan Chong, executive vice president, Informatica. “With a unified, coherent platform consisting of advanced data integration, data quality, and MDM capabilities, Informatica offers customers faster time to value and maximum flexibility to evolve and keep pace with business needs. As a market leader, Informatica delivers both a superior vision for MDM technology as well as a strong track record of execution.”

Tweet This: Gartner Positions @InformaticaCorp in Leaders Quadrant of 2010 Magic Quadrant for #MDM of Customer Data report http://bit.ly/9Wji7a

About the Magic Quadrant

The Magic Quadrants are copyrighted 2010 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation /quotes/comstock/15*!infa/quotes/nls/infa (INFA 37.09, -0.31, -0.83%) is the world’s number one independent leader in data integration software. The Informatica Platform provides corporations with a comprehensive, unified, open and economical approach to lower IT costs and gain competitive advantage from their information assets. More than 4,100 companies worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise and in the internet cloud. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.informatica.com. Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/companies/3858 and http://twitter.com/InformaticaCorp.

Note: Informatica and Informatica MDM are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

1 2010 Gartner Product Management Magic Quadrant, 27 September 2010.

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SOURCE: Informatica Corporation

CONTACT: Informatica Corporation
Deborah Wiltshire
+1 650 385 5360
mobile/+1 650 862 8186
dwiltshire@informatica.com
Ogilvy PR
David Friedman
+1 303 634 2674
infaopr@ogilvypr.com

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