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Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

October 23, 2017 No Comments

For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers.

“Don’t let the tools guide your strategy,” he said. “Let your customers and your strategy guide your tools.”

Mohan even goes one step further to say that customer’s expectations have changed. Companies are no longer just competing against their industry but against the best of the best – companies like Amazon, Netflix and Airbnb.

For a more in-depth view into this new competitive landscape and Mohan’s insights into how to compete, please download this complimentary pdf and video of his presentation.

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Screen Shot 2017 10 26 at 2.36.02 PM 300x131 Inside The Mind of a CMO: Marketing in a Digital Customer First Age

 

 

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Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on 25+ social channels with solutions for marketing, advertising, research, care, and commerce on one unified platform. This allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Sprinklr works with 1,200+ global companies including Nike, McDonald’s and Microsoft, more than 50% of the Fortune 50, and partner with SAP, IBM, Microsoft, and many others.

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