Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

October 23, 2017 No Comments

For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers.

“Don’t let the tools guide your strategy,” he said. “Let your customers and your strategy guide your tools.”

Mohan even goes one step further to say that customer’s expectations have changed. Companies are no longer just competing against their industry but against the best of the best – companies like Amazon, Netflix and Airbnb.

For a more in-depth view into this new competitive landscape and Mohan’s insights into how to compete, please download this complimentary pdf and video of his presentation.

DOWNLOAD NOW

VIEW PRESENTATION

 

Screen Shot 2017 10 26 at 2.36.02 PM 300x131 Inside The Mind of a CMO: Marketing in a Digital Customer First Age

 

 

509379 SprinklrLogo GR stacked multi R2 Inside The Mind of a CMO: Marketing in a Digital Customer First Age

Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on 25+ social channels with solutions for marketing, advertising, research, care, and commerce on one unified platform. This allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Sprinklr works with 1,200+ global companies including Nike, McDonald’s and Microsoft, more than 50% of the Fortune 50, and partner with SAP, IBM, Microsoft, and many others.

DATA and ANALYTICS , Featured White Papers

Leave a Reply

(required)

(required)


ADVERTISEMENT

IBC 2017

ITBriefcase Comparison Report