Inside The Mind of a CMO: Marketing in a Digital Customer-First Age

For Mohan Sawhney, Innovation and Marketing professor at the Kellogg School of Management, digital transformation is about customers. Companies are no longer just competing against their industry but against the best of the best – companies like Amazon, Netflix and Airbnb.
Please enable JavaScript in your browser to complete this form.
Name
Opt In (copy)
Opt In