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Integration: The Key to Successful Mobile Strategy

October 11, 2011 No Comments

SOURCE:  Credit Union Times

The increasing awareness of and demand for mobile deposit has placed credit unions at an interesting crossroads.

Waiting too long to launch the service places them at risk of losing members to competition. However, hastily rushing to market with a mediocre solution and fragmented strategy could be even more costly in the long run.

Credit union executives also continue to debate whether to launch mobile deposit as an integrated or stand-alone component. The answer to this debate hinges on the member’s experience.

In the mobile world, credit unions are not simply competing with other financial institutions, but also players such as PayPal who are encroaching on the banking services historically provided by credit unions.

How your institution deploys mobile deposit will directly impact your member’s reactions and the adoption rate of the solution.

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