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Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Is There an Ethical Quandary to Corporate Social Networking and Crowdsourcing?

May 4, 2011 No Comments

Is corporate social media ethical? Is there a “Tom Sawyer syndrome” at work in which people are suckered into doing work thinking that it’s something to be enjoyed?

Those are the provocative questions raised by Jonathan Zittrain, co-founder of Harvard University’s Berkman Center for Internet & Society, at the recent South by Southwest Interactive confab. His argument: a key value proposition of social networking is crowdsourcing, in which an actively engaged community contributes new ideas for innovation, or even does some piecework, for little or no compensation. As reported in The Chronicle of Higher Education, Zittrain argues that these may be morally questionable ventures.

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