Inside the Briefcase

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Is There an Ethical Quandary to Corporate Social Networking and Crowdsourcing?

May 4, 2011 No Comments

Is corporate social media ethical? Is there a “Tom Sawyer syndrome” at work in which people are suckered into doing work thinking that it’s something to be enjoyed?

Those are the provocative questions raised by Jonathan Zittrain, co-founder of Harvard University’s Berkman Center for Internet & Society, at the recent South by Southwest Interactive confab. His argument: a key value proposition of social networking is crowdsourcing, in which an actively engaged community contributes new ideas for innovation, or even does some piecework, for little or no compensation. As reported in The Chronicle of Higher Education, Zittrain argues that these may be morally questionable ventures.

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