Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Master Data Management ‘Should Include Focus on Social Media’

March 1, 2011 No Comments

Companies running master data management strategies should be looking to incorporate the information about customers from social media channels.

This is the advice of Gartner Research Director Jim Davies, who told Computer Weekly that the majority of organisations have a master data management plan in place, but improvements can often be made.

He said there are a number of different channels businesses should be thinking about when they aim to bring together information on consumers.

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DATA and ANALYTICS , News

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