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Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

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Still keeping your hybrid power systems indoors?  It’s time for change.

Still keeping your hybrid power systems indoors? It’s time for change.

Mobile telecommunications network equipment is expected to work without...

As the Network Changes, Engineers Are Embracing the DevOps Model

As the Network Changes, Engineers Are Embracing the DevOps Model

Businesses that have embraced digital transformation with a clear...

The 5 Most Common Application Bottlenecks

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Application bottlenecks can lead an otherwise functional computer or...

Maximizing the Customer Experience by Generating and Managing Simultaneous Customer Engagement

October 2, 2012 No Comments

SOURCE:  QSRweb.com

Omnichannel retailing is a term increasingly used to describe the maximization of the customer experience through the variety of communications technologies currently available. International Data Corporation (IDC) defines an omnichannel retailing strategy as “enabling an organizational and technology framework for putting the customer at the center of a retail business strategy”.

However, the growth of online/mobile information and commerce has many retail, auto, and food brands finding challenges in maintaining a physical presence. This paper from Wireless Ronin provides evidence that the in-store experience is still an integral part of the buying process and is one of the most important elements in what we call a Simultaneous Customer Engagement strategy.

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