Inside the Briefcase

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Still keeping your hybrid power systems indoors?  It’s time for change.

Still keeping your hybrid power systems indoors? It’s time for change.

Mobile telecommunications network equipment is expected to work without...

Maximizing the Customer Experience by Generating and Managing Simultaneous Customer Engagement

October 2, 2012 No Comments

SOURCE:  QSRweb.com

Omnichannel retailing is a term increasingly used to describe the maximization of the customer experience through the variety of communications technologies currently available. International Data Corporation (IDC) defines an omnichannel retailing strategy as “enabling an organizational and technology framework for putting the customer at the center of a retail business strategy”.

However, the growth of online/mobile information and commerce has many retail, auto, and food brands finding challenges in maintaining a physical presence. This paper from Wireless Ronin provides evidence that the in-store experience is still an integral part of the buying process and is one of the most important elements in what we call a Simultaneous Customer Engagement strategy.

Download White Paper Now

Featured White Papers, MOBILE

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner Financial


IBC 2017

ITBriefcase Comparison Report