MDM-Powered Cloud Computing to Boost SalesApril 22, 2011 1 Comment
Leverage Master Data Management(MDM) for operational effectiveness of sale organization
Written by: Panigrahi, Subhrajyoti (Subbu)
BUILDING AN EFFECTIVE CLOUD STRATEGY
There are two common objectives behind majority of organizations adopting CRM through cloud computing: (1) putting the sales organization on a fast track by boosting up-sell, sub-sell, cross-sell; (2) reducing total cost of ownership (TC0) by controlling cost from data storage, software license, hardware, labor, IT support and maintenance. The success of cloud CRM implementation, measured through the level of saving achievable depends on various key factors e.g. nature of workload processed delivery and integration method, efficiency of infrastructure to be replace by the Cloud. One of the major challenges organizations struggle with is attempting to protet existing IT investment while deciding the cloud integration strategy. This white paper recommends organizations to embrace a master data management strategy for their key business elements to address the above challenge.