Mobile sales strategies mean more than just mobile CRM software

February 11, 2011 No Comments

A veteran “road warrior” herself, Deborah Malinowski, vice president of sales with Santander Consumer USA Inc.,  knew that when it came time to equip her 130-person sales force with CRM it had to be mobile CRM.

“I’m not going to give something to them that makes them go home or to the hotel and work another hour or two on their laptop,” she said. “It had to be mobile. Something they would use on a daily basis and would benefit them.”

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