Inside the Briefcase

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

Mobile sales strategies mean more than just mobile CRM software

February 11, 2011 No Comments

A veteran “road warrior” herself, Deborah Malinowski, vice president of sales with Santander Consumer USA Inc.,  knew that when it came time to equip her 130-person sales force with CRM it had to be mobile CRM.

“I’m not going to give something to them that makes them go home or to the hotel and work another hour or two on their laptop,” she said. “It had to be mobile. Something they would use on a daily basis and would benefit them.”

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MOBILE, SOCIAL BUSINESS

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