Nine 2011 Predictions for Analytics

IDC predicts the global market for analytics software will grow from $25.5 billion this year to $34 billion by the end of 2014.

The International Institute for Analytics recently released nine predictions for business analytics in 2011. They believe that analytics is the next competitive frontier, and believe 2011 will be a big year for the industry.

How big will the payoff in marketing analytics be? Who’s winning the recruiting game using advanced analytics? Which industries and competitors will make the biggest gains using analytics, and who will the losers be? Who will buy whom in the world of analytics software?

View the 2011 IIA Predictions Briefing PDF, or listen to the audio file.