Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

No Mobile Strategy? Big Problem.

June 12, 2012 No Comments

SOURCE: MarketWatch

Tech Entrepreneur Says Companies Will Lose Competitive Edge, Market Share Without Increasing Their “Mobile IQ.”

Despite consumers’ nearly insatiable appetite for smart phones and tablets, many businesses have yet to leverage mobile technology to improve their operations and sales efforts. According to technology executive Pranam Ben, those companies are at considerable risk of losing hard-won market share.

“There is a very real demand from consumers for this type of innovation, to the point that it can provide companies a marked competitive edge,” said Ben. “The converse is also true; if you don’t meet consumer expectations, you’ll lose those customers to someone who does.”

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