Inside the Briefcase

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How to align your visual brand guidelines and create consistently on-brand content

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2017 State of Technology Training

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IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

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IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

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No Mobile Strategy? Big Problem.

June 12, 2012 No Comments

SOURCE: MarketWatch

Tech Entrepreneur Says Companies Will Lose Competitive Edge, Market Share Without Increasing Their “Mobile IQ.”

Despite consumers’ nearly insatiable appetite for smart phones and tablets, many businesses have yet to leverage mobile technology to improve their operations and sales efforts. According to technology executive Pranam Ben, those companies are at considerable risk of losing hard-won market share.

“There is a very real demand from consumers for this type of innovation, to the point that it can provide companies a marked competitive edge,” said Ben. “The converse is also true; if you don’t meet consumer expectations, you’ll lose those customers to someone who does.”

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