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FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

No Mobile Strategy? Big Problem.

June 12, 2012 No Comments

SOURCE: MarketWatch

Tech Entrepreneur Says Companies Will Lose Competitive Edge, Market Share Without Increasing Their “Mobile IQ.”

Despite consumers’ nearly insatiable appetite for smart phones and tablets, many businesses have yet to leverage mobile technology to improve their operations and sales efforts. According to technology executive Pranam Ben, those companies are at considerable risk of losing hard-won market share.

“There is a very real demand from consumers for this type of innovation, to the point that it can provide companies a marked competitive edge,” said Ben. “The converse is also true; if you don’t meet consumer expectations, you’ll lose those customers to someone who does.”

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