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2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Oracle Hopes to Bring More Sales Focus to Social CRM

March 21, 2011 No Comments

One of my favorite points made by Bertrand Duperrin in a blog post on social CRM (SCRM) I cited in my own post titled Social CRM Moves Focus from “Management” to “Relationship” was that SCRM occurs not just on Facebook or other social channels but also over the phone or in person, in any interaction where customers are treated as stakeholders. That’s easy to forget, as most SCRM discussions focus on social channels.

While social media is becoming an important channel for customer conversation, plenty of information is still conveyed via the old-fashioned channels mentioned by Duperrin. And guess what? They still trump social channels in some ways, not the least of which is the more direct nature of the communication.

Read more of Ann All’s blog post

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