Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Oracle Hunts Apotheker, Google Hunts Loyalty

November 15, 2010 No Comments

Last week was an interesting week, with increasing coverage of the Oracle  vs. SAP trial and word out that Larry Ellison had put a bounty out on HP’s new CEO Leo Apotheker so his attorneys could chew him out on the stand for taking Larry’s buddy’s job.

At the same time, Google gave its employees a whopping 10 percent raise and US$1,000 bonus just for showing up on the job, which suggests that Google must have become a rather nasty place to work this year. I think there are some good lessons in both events, so that’s what I’ll cover this week.

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