Paying Attention to Elements Which Affect Conversion Rates and Customer Loyalty

September 20, 2016 No Comments

Featured article by Peter Vukcevic, Web Development Expert at FirstSiteGuide

IT has changed the business world in a number of different ways. Some of the areas of IT are aimed at increasing and improving communication, collaboration and productivity within a company, whereas other areas have completely changed the marketing and presentation world. As hundreds of millions of people across the globe spend a good part of every single day online, having a well-designed and properly marketed website for your business has become a necessity.

The majority of modern business owners are familiar with this fact, however, as the competition has grown significantly, going the extra mile is mandatory if you want to attract new customers to your business and keep them on your side. So, what can someone do to ensure that their business website actually converts visitors into customers and inspires customer loyalty?

Well, here are some of the elements that business owners should definitely keep in mind if they want to build a successful online business.

Form a great first impression

This is easier said than done, as a number of businesses now have quite intriguing and highly engaging websites. However, there are several things to think off if you really want to create an impeccable first impression:

– Page loading time – this is one of the elements that is often overlooked but is tremendously important. If your website’s pages take a lot of time to load, you should consider optimizing your website or checking on whether your hosting provider is up to the task of serving higher number of visitors while maintaining high speeds. Page loading time can leave a bad impression from the start of user experience, which will force your potential customers to go on to other service providers.

– Using a clean design – finding the right design is hard because everyone judges it subjectively. So the good idea is to check how other competitors are doing and seek design facts that are dominating the web. Using a design that is already popular is a great way to go; for example, Google’s Material Design is something that most people are already accustomed to, so going with this design is going to leave a positive impressions on your new visitors.

– Navigation – the true value of design is not only in its visual aspect; it is also about navigation on the website. Find online sources which give ideas about this area of design, and look for things that most people are accustomed to.

– Creating a unique logo – creating a unique logo is very important. This is the image that is going to appear in people’s minds once they think of your company, so it’s always good to go for something clean and simple, as people can easily memorize it. Hiring several designers is going to offer you more creative options that you can test. Once you see the feedback, you will know what the best choice for your brand is.

– Tell a story – all of the great brands have a story behind them. This is why it is important to have a cause and a story, something that tells more about the goals of your brand. This is a perfect way to connect with the interests and causes that the majority of your customers share. Connecting to your user base is essential in business, and this is one of the best ways to successfully achieve it.

Following these tips is essential if you want to attract people to your business and convert a good number of them into customers.

Offering a high quality product

Making the first sale is very important, but what comes afterwards is something that you should think about from the very start. Providing quality products is walking the talk; it is going to be the best representation of your determination, investment and willingness to offer top quality for your customers. The point is to create a product that is going to confirm everything that you stand for.

Think about Apple; they have always strived to offer impeccable user experience with beautifully designed computers that are also practical. As they have succeeded in offering all that they promise, millions of users have stayed loyal to their brand.

If you deliver a bad product to the market, consumers are going to know it and chances of fixing this error are practically nonexistent, so make sure to deliver a great product to your customers; it will affect your business for the better in many different ways.

Following up with customer support

No matter how good your product is and how easy you think it is to use, it is incredibly important to offer outstanding customer support. This is the most important element that many business owners forget about. Simply think of how frustrated you are when you have a problem with a product or a service you have invested money in.

A quick and easy solution is what you are looking for, and a lot of companies cannot deliver this. Providing impeccable customer support is going to motivate the customer to always come back to you. So always make sure to hire an experienced and patient customer support agent who is always going to deliver exceptional service.

Even though these things look like something that all the businesses around the globe are doing, it is not so. These few little things will help smaller businesses stand out, expand their customer base and inspire customer loyalty. Always give your best to make your customers happy, and your will see a variety of benefits in the long run.