Inside the Briefcase

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Personalizing the World’s Largest Restaurant Company: Yum! Brands

August 30, 2012 No Comments

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Event Date: Tuesday, September 18, 2012
Event Time: 1:00 PM EDT

Yum small Personalizing the World’s Largest Restaurant Company: Yum! BrandsYum! Brands is the world’s largest restaurant company in terms of system restaurants, with more than 38,000 restaurants globally in over 120 countries and territories and more than 1 million associates.  Yum! Is ranked #213 on the Fortune 500 List and generated more than $12 billion in revenue in 2011.  Yum’s restaurant brands – KFC, Pizza Hut, and Taco Bell – are the global leaders of the chicken, pizza, and Mexican-style food categories.

Focused on US operations, the Yum! Brands WebSphere Portal and IBM Web Content Manager solution delivers highly personalized and secured content and applications to both corporate and franchise restaurants and employees. In addition, Yum! Brands can offer a “onestop shop” of services to franchisees and business partners by targeting regions with localized communications, development, and training.

Join us to hear about the business drivers, user experience, implementation details, lessons learned, and Yum! Brands vision for future platform enhancements and services.

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