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Regions Bank & Marketing Evolution: Person-Level Unified Measurement

April 3, 2018 No Comments

“Most marketers struggle to gain actionable insights from traditional media-mix models. These models are backward-looking, imprecise and therefore do not allow marketers to make in-the-moment media spend adjustments to live campaigns. To overcome the shortcomings of traditional mix models, marketers at Regions Bank adopted a person-level, unified measurement model for media-mix optimization. The new system uses rich, user level data integration (such as geo-location and social graph data) to predict purchase propensity and enables more precise message targeting in real-time. As a result, marketers at Regions can undertake faster and more precise media spend optimization leading to improved marketing ROIs from campaigns.”

Click here to read the full case study.

Screen Shot 2017 07 18 at 4.15.23 PM 1 300x239 Regions Bank & Marketing Evolution: Person Level Unified Measurement

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