Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Retailer or a Data Company? Wal-Mart is Now Both

December 27, 2011 No Comments

There are many classifications of businesses in the world, from aircraft manufacturers to candy stores. But the bottom line is that everyone is now in the data business.

Already, the lines have blurred between traditionally non-information technology companies and IT companies to the point where you can’t tell the two apart. But what’s really of value is not the software that’s being produced and shared, it’s the data that’s being generated and analyzed. This represents the future of many businesses — again, traditionally non-IT businesses — as they seek competitive advantage in a hyper-competitive global marketplace.

Read More of Joe McKendrick’s Blog Post on Smart Planet

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