Salesforce Irons it Out: 21st Century Social Enterprise Certified

Blog by Paul Greenberg

Like any technology company – any company for that matter – salesforce.com has an agenda that they are pursuing and they drive their agenda by making business decisions along the way that are designed to benefit their company, their shareholders and their other stakeholders – a broad and fuzzy term for something defined differently from company to company.

But, one thing about salesforce.com that has always been more than impressive is that they treat their own vision as more than just marketing fluff. To them it’s a true vision to be realized and to be planned for and executed on.  The vision is what a vision is meant to be – a future state of the company that is effected by putting into action all the pieces that it needs to work.

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