SEO trends in 2017March 3, 2017 No Comments
Featured article by Molly Jones, POLARIS
SEO is forever expanding and every year there are new elements to consider. This year is no different and so, two months into 2017, we as a leading B2B SEO agency have outlined the key trends, and what we can start to see more of as the year progresses.
Ensure you take mobile into considerable consideration when planning your campaign strategies this year. Mobile will surely form a big part of your overall web strategy.
Smartphone usage is still increasing, as it does every year. With increased usage comes increase spending and even more mobile searches. Consumers are carrying out more and more tasks via mobile than ever before, including booking hotels, general searches and holiday research.
As mobile searches have increased, Google has begun to take mobile pages into consideration when ranking websites organically, and introduced the mobile- first index. This means websites must ensure they are mobile optimized and user friendly. It’s no longer a case of relying on your desktop pages.
Ensure you take mobile into considerable consideration when planning campaign strategies and designing websites. Mobile will surely form a big part of your overall web strategy this year.
It goes without saying that if there is an increase in mobile usage, there will be an increase in micro moments.
This year is really going to be the prime time for Micro moments, it has been a phrase that has been thrown around for the last two years, and now we can really see an increasing number of companies begin to understand this term and optimise their SEO strategies for these short bursts of daily internet searches.
So far, Google has released snippets for recipes, courses, hotels and products which are appearing at the tip of organic results and we are expecting to see many more before the end of this year.
Voice search is no longer a novelty. Gone are the days of asking Siri if she or he loves you and to tell you a bed time story. Today, we actually use voice recognition for actual tasks and it has become a necessity.
In a study by Google in 2014, it was found that 55% of teenagers and 41% of adults performed at least one voice search per day. With these figures, it’s not surprising that voice recognition technology has continued to evolve.
Amazon recently launched Amazon Echo which has been described as the best home assistant on the market. It was a top Christmas present last year, and is now a household name. In house, intelligent assistants look like they are going to become increasingly popular, rather than a short-term fad. Apple are currently developing Siri to become a permanent lodger in Apple consumer’s homes. As we introduce at home intelligent assistance to our homes, we can expect a dramatic increase in voice searches. You don’t even have to pick up your phone to find an answer online.
Make sure your keywords and phrases include more natural language. When we talk we are not as ‘robotic’. It can be the difference between ‘Pizza near me’ and ‘What’s the best pizza in town?’ you want to be ranking for both!
A while back, Google announced that HTTPS search was to become a ranking factor. Since then they have already started to index secure pages over unsecure pages.
This is the beginning of a very real struggle for any website that is unsecure or untrustworthy. The best thing to do is to make the switch to HTTPS and ensure your site is technically sound (and keep checking on a regular basis).
There are plenty of other benefits to making this switch, it’s not just page rankings. HTTPS, amongst other things, will help protect against man-in-the-middle attacks and build user trust. If you don’t want to take our word for it, I urge you to read Googles guide: Securing your website with HTTPS.
Molly Jones works with POLARIS, a B2B SEO agency offering a wealth of knowledge from a dedicated team of SEO and Digital Marketing experts.
Joining the agency in 2015, Molly specialises in Digital Marketing and Website Development. Molly works across many of POLARIS’s key accounts, ensuring clients gain continual growth.