Several Useful Tips to Promote Your Brand Online

Featured article by Nicolas Fincher, marketing and PR manager, CS-Cart

In our world, most events and processes influence on our lives, making us adjust our time-table, implement various difficult tasks and neglect our favorite hobbies, what can spoil our mood and damage our health. In this case, people usually start searching and creating methods and techniques, which will help them ease their daily activities, as well as improve their living and working conditions. Trying to reach these goals, people can not only create useful things and invent new devices, but also organize business companies and ventures. As a rule, businessmen decide to establish stores and malls, as people always require all possible products and spend much money on satisfying their personal needs. However, joining the business environment, not all entrepreneurs possess enough funds to grow and save their business projects in cruel conditions of high competition. To avoid such unsuccessful business practices, more and more vendors prefer to move their companies into Internet. Thanks to online ventures, businessmen are able to forget about plenty of financial risks and spend less funds on accomplishing their trade operations, as they can manage their business projects on their own without resorting to assistance of well-paid managers and paying high taxes. So, you may think that if you launch a personal web store, you will become a well-known businessman and get impressive profits in short terms. Frequently, only a small number of ecommerce merchants can make all their business dreams come true, while other fail and stop their business careers for a long period of time.

As the online business environment is full of different companies and ventures, so you will have to work out an effective business plan and use various methods, if you want to outdo your competitors and occupy certain business positions. Hoping to attract and retain lucrative customers, online businessmen mostly create and exploit advertising and marketing campaigns, as they allow them to promote products and services they offer among large customer segments and strengthen their business brands. Of course, these tools can help you create a perfect business story for your company, interact with buyers and find new business partners, but they will not be able to provide your clients with rich customer experience. To meet modern shoppers’ sophisticated requirements, you will have to make them glad with beautiful website design styles, high speed and fast functioning customer services and applications. So, in this article I have decided to share with you some tips, which can help you make your online business brand more popular.

Create a High-Performance Website

When vendors launch their ecommerce websites, they must understand that customers want to enjoy fast and smooth shopping procedures. Very often, by visiting web stores, online buyers may face with slow loading website pages, poor functionality and unmanaged navigation systems, what usually makes them leave such websites, add them to their black lists and look for more honest and reliable web sellers. As for online vendors, they continue making these unpleasant mistakes, as they don’t pay much attention to their website shopping carts.

If you want to save your online business project from collapse and increase your customer base dramatically, you will have to search and equip your website with a powerful and high-speed ecommerce platform. This approach will allow you not only to make your web store more accessible for ultimate customers and speed up their shopping, but also ease your website management processes and get full control over your ecommerce shop. Moreover, possessing a high-performance website, an online businessman will get an opportunity to serve more customer segments without being afraid of providing website visitors with long downtimes.

Publish Unique Content

Information plays an important role almost in all fields of our lives and the ecommerce marketplace is not an exception. Plenty of shoppers can make orders only after researching features of desired products and reading guest reviews. Taking these facts into consideration, your duty is to provide them with full and truthful facts about production you offer. To reach such results, I recommend online vendors to write advertisements and descriptions for their products by themselves, as creative and sensible content possesses more chances to interest people in visiting web stores and influence on customers’ final decision.

Currently, it’s rather difficult to impress buyers’ imagination without adding graphic files and visual materials to an online store. As clients want to know what they buy, so you should upload high-quality and bright photos to your product catalogs. Otherwise, you risk to lose clients’ trust and damage your business reputation. Nevertheless, don’t forget that a wide range of pictures can decrease website performance and lead to the appearance of website outages.

Resort to Different Marketing Techniques

As I have mentioned above, the ecommerce marketplace is the competitive environment, where thousands of online business companies try to do all their best to find and attract lucrative shoppers. For example, if customers visited your web store and made an order once, it doesn’t mean that they will return to do it again. One of the best methods to remind buyers about your business company is to send them an email letter. Using email letters, you will be able to inform potential clients about your latest product arrivals, changes in a customer service policy and events you plan to organize. Furthermore, provide your clients with all possible discounts, birthday congratulation notes and free samples of products you sell, but don’t be too persistent, as online customers can mark your letters as spam.

Interacting with customers, plenty of online businessmen create and use video presentations. This is rather obvious, as video marketing allows vendors to show all product features, promote certain services and provide ultimate users with detailed instructions, which can help them solve arising problems. Ecommerce vendors may also record video podcasts, where they answer difficult clients’ questions, research new trends and discuss actual topics, what will increase a level of credibility in customers’ eyes.

Make Your Website Responsive

In our busy age, some buyers usually even don’t have time to go shopping through their desktops, so they make purchases on the go, using tablets and smartphones. In such a situation, online businessmen have to optimize their web stores for mobile devices and provide customers with lag-free cross-channel experience, if they want to save their current business positions in the ecommerce marketplace. Notwithstanding these facts, most ecommerce merchants don’t hurry to customize their web shops and search other techniques, which could help them retain their client audiences.

Aspiring to satisfy mobile shoppers’ preferences, online vendors can launch mobile versions of their websites. This approach is considered to be inefficient, as a web store owner has to spend time and financial resources on maintaining standard and mobile websites. So, if your web store becomes responsive, then it will be always available for visiting and all website content will be displayed correctly on the screens of all possible portable devices.

Use a Social Media Account & Own Blog

When you sell products or offer certain services, you must listen attentively to your clients. Create a feedback channel, where customers will be able to leave their comments, tell about their interests and inform you about their complaints. For example, you can start a blog or use social media networks, such as Facebook and Twitter, to get in touch with your customer segments and promote your online business brand. Thanks to these communication channels, online businessmen will also be able to research ecommerce news, track marketing trends, analyze customers’ behavior, as well as find out clients’ interests and exchange personal opinions with them.

Have you noticed more useful and effective methods, which can improve your online business positions and add more visibility to your ecommerce website? I am looking forward to see your valuable ideas in comments below.

Author’s Bio

Nicolas Fincher is a marketing and PR manager working for the CS-Cart ecommerce software company, which offers the comprehensive range of multifunctional shopping cart tools, including CS-Cart and Multi-Vendor.