Silverstar Casino Implements MicroStrategy Business Intelligence Platform

December 2, 2010 No Comments

SOURCE:  MicroStrategy

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Silverstar Casino has successfully implemented MicroStrategy’s BI platform. Silverstar Casino is a member of Gold Reef Resorts Limited, a South African gaming and entertainment company that provides state-of-the-art gaming, dining, and entertainment facilities to the general public.

Silverstar’s new BI system has greatly enhanced and simplified data analysis by providing an in-depth single view of data across all departments. The increased visibility allows for accurate and comprehensive reporting, and leads to faster and more strategic decision-making.

“The new BI system has reduced the time we spend on monthly reporting by more than 50%,” explained Anish Sana, IT Specialist at Silverstar Casino. “There is now more time to spend on operations and innovation.”

Silverstar’s vision of implementing a BI system to provide enhanced data analysis began three years ago. The casino evaluated three potential BI solution providers before deciding last year that MicroStrategy’s offering would add the greatest value.

Sana continued, “We were impressed with MicroStrategy’s self-service architecture, ease-of-use, highly visual dashboards, and mobile reporting that allows us to put the analytics and reporting in the hands of the business user. MicroStrategy’s history in the business intelligence sphere also gave us confidence that we had chosen the right technology partner.”

Due to the casino’s limited staff resources, Sana explained, there was a concern that the initial project would not be completed within the one-year period. “However, MicroStrategy helped us achieve roll-out in less than half the time.”  The new BI system links seamlessly to Silverstar’s existing IT environment, which includes a gaming system, point-of-sale technology, an ERP system, and a wireless infrastructure.

“We have had many achievements in the past year,” said Sana.  “Since the implementation of the MicroStrategy BI platform, we were able to quickly align and structure our decisions based on our strategy, company vision, and values. Our Management team is empowered with information that allows them to adapt and act upon the ever-changing customer entertainment and gaming trends. And, our new analytical capabilities will take us places that most other casinos have not experienced.”

Silverstar Casino is currently working on a project to enhance its customer entertainment service capabilities through information from the BI platform. “Early next year we expect to have in place a more mature and extended MicroStrategy platform that will be used to drive our casino gaming and entertainment promotions for our loyalty program guests,” said Sana. Silverstar anticipates that a holistic view of its customers will lead to a better understanding of its service delivery requirements.

“MicroStrategy has helped us to build on our strategy and expand on our vision,” explained Sana. “When looking at implementing a BI system, it is important to consider the relationship with a potential BI solution provider. In our case, it has made a huge difference.”

About Silverstar Casino

Silverstar Casino in Gauteng, South Africa opened December 2007 and is the latest addition to the Gold Reef Resorts group. Silverstar Casino is set on 40 hectares of ground bordering a natural conservancy and has magnificent views over the picturesque Magaliesberg area. Silverstar Casino is Gauteng’s first non-themed casino, designed to environmentally support the natural aesthetics of the area, reflecting a unique contemporary style with neo-African influences. The casino boasts 784 brand new slot machines, all smart card operated, as well as 24 tables featuring Black Jack, Roulette and Baccarat; accommodating over 1,000 gambling guests in the casino at any one time. Silverstar is also home to a 38-suite exclusive hotel that epitomizes luxury and contemporary design.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

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