Inside the Briefcase

2016 APM Reference Guide: Application Performance Monitoring

2016 APM Reference Guide: Application Performance Monitoring

IT Briefcase Analyst Report
This product guide allows you to...

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

with Mike Martin, nfrastructure
In this interview, Mike Martin,...

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Unleash the Power of Global Content

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Social CRM Is Making Massive Strides

June 15, 2012 No Comments

SOURCE:  IBM

With each passing year, customer relations management (CRM) software gets closer and closer to full integration with social media. The end result would be a platform that allows companies to have a complete understanding and almost complete control over its customer interactions through the social space. While the world isn’t quite there yet, recent moves by Salesforce, Oracle and Marketwire should let midsize firms know that the time to invest in social CRM is now.

Read More on Midsize Insider, an IBM Company

News, SOCIAL BUSINESS

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