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How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Social CRM needs to be defined

July 26, 2011 No Comments

The term CRM, or customer relationship management, could be forgiven for sounding vague in definition, but it is an age-old marketing discipline that has a fairly defined set of practices – using a customer’s data and information to communicate back with them effectively.

In most cases, people who use Facebook, LinkedIn and Twitter include their real information – age, name, location etc. Suddenly brands have a richness of information that, if used correctly, can help them tailor their CRM messages more effectively, benefiting both the consumer and the brand. This is why adding social data into the practice of CRM is generating excitement among marketers; no wonder it is becoming a buzz phrase.

Read more…

SOCIAL BUSINESS

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