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How Machine Learning Helps Improve the Security Industry

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IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
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Inside the Play Business: The Influence of JavaScript in Android Applications

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The mobile gaming industry is one of the most...

How Technology Continues to Change the Health Sector

How Technology Continues to Change the Health Sector

Thanks to the latest health care technologies, more people...

Social CRM needs to be defined

July 26, 2011 No Comments

The term CRM, or customer relationship management, could be forgiven for sounding vague in definition, but it is an age-old marketing discipline that has a fairly defined set of practices – using a customer’s data and information to communicate back with them effectively.

In most cases, people who use Facebook, LinkedIn and Twitter include their real information – age, name, location etc. Suddenly brands have a richness of information that, if used correctly, can help them tailor their CRM messages more effectively, benefiting both the consumer and the brand. This is why adding social data into the practice of CRM is generating excitement among marketers; no wonder it is becoming a buzz phrase.

Read more…

SOCIAL BUSINESS

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