Inside the Briefcase

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Social CRM needs to be defined

July 26, 2011 No Comments

The term CRM, or customer relationship management, could be forgiven for sounding vague in definition, but it is an age-old marketing discipline that has a fairly defined set of practices – using a customer’s data and information to communicate back with them effectively.

In most cases, people who use Facebook, LinkedIn and Twitter include their real information – age, name, location etc. Suddenly brands have a richness of information that, if used correctly, can help them tailor their CRM messages more effectively, benefiting both the consumer and the brand. This is why adding social data into the practice of CRM is generating excitement among marketers; no wonder it is becoming a buzz phrase.

Read more…

SOCIAL BUSINESS

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner Infrastructure


Gartner Application Strategies


IBC 2017

ITBriefcase Comparison Report