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Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

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Still keeping your hybrid power systems indoors? It’s time for change.

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As the Network Changes, Engineers Are Embracing the DevOps Model

As the Network Changes, Engineers Are Embracing the DevOps Model

Businesses that have embraced digital transformation with a clear...

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

Social CRM needs to be defined

July 26, 2011 No Comments

The term CRM, or customer relationship management, could be forgiven for sounding vague in definition, but it is an age-old marketing discipline that has a fairly defined set of practices – using a customer’s data and information to communicate back with them effectively.

In most cases, people who use Facebook, LinkedIn and Twitter include their real information – age, name, location etc. Suddenly brands have a richness of information that, if used correctly, can help them tailor their CRM messages more effectively, benefiting both the consumer and the brand. This is why adding social data into the practice of CRM is generating excitement among marketers; no wonder it is becoming a buzz phrase.

Read more…

SOCIAL BUSINESS

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