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The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

Social CRM will be ‘runaway success’ over next year, expert says

April 8, 2011 No Comments

Social customer relationship management (CRM) will be a “runaway success” this year and next as the link between businesses and social networking increases.

That is according to Andrew Girdwood, media innovations director at bigmouthmedia, a search and digital agency, who said that marketing and CRM will be drawn closer together in the near future.

He added that customers can not only be kept happy through social CRM but that it can be used to help send promotional messages out to a target audience.

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