Social CRM’s Impact on Content Management

Let’s start with Customer Relationship Management itself. The strategies and technologies for managing your relationship with your customers and clients have been around for a while. The evolution of the book full of names and addresses, through the Rolodex and into the computing world has brought us major platforms from big software vendors, many of which now belong to Oracle (!) — such as PeopleSoft and Siebel. There is cloud CRM in the shape of SalesForce.com and open source in the form of SugarCRM.

Read more of Jed Cawthorne’s blog post