Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Social CRM’s Impact on Content Management

November 10, 2010 No Comments

Let’s start with Customer Relationship Management itself. The strategies and technologies for managing your relationship with your customers and clients have been around for a while. The evolution of the book full of names and addresses, through the Rolodex and into the computing world has brought us major platforms from big software vendors, many of which now belong to Oracle (!) — such as PeopleSoft and Siebel. There is cloud CRM in the shape of SalesForce.com and open source in the form of SugarCRM.

Read more of Jed Cawthorne’s blog post

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