Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Social CRM’s Impact on Content Management

November 10, 2010 No Comments

Let’s start with Customer Relationship Management itself. The strategies and technologies for managing your relationship with your customers and clients have been around for a while. The evolution of the book full of names and addresses, through the Rolodex and into the computing world has brought us major platforms from big software vendors, many of which now belong to Oracle (!) — such as PeopleSoft and Siebel. There is cloud CRM in the shape of SalesForce.com and open source in the form of SugarCRM.

Read more of Jed Cawthorne’s blog post

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