Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Social CRM’s Impact on Content Management

November 10, 2010 No Comments

Let’s start with Customer Relationship Management itself. The strategies and technologies for managing your relationship with your customers and clients have been around for a while. The evolution of the book full of names and addresses, through the Rolodex and into the computing world has brought us major platforms from big software vendors, many of which now belong to Oracle (!) — such as PeopleSoft and Siebel. There is cloud CRM in the shape of SalesForce.com and open source in the form of SugarCRM.

Read more of Jed Cawthorne’s blog post

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