Inside the Briefcase

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Forrester’s 2019 Predictions: The year transformation goes pragmatic

Forrester’s 2019 Predictions: The year transformation goes pragmatic

2019 represents a year when strategic ambitions will translate...

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

8,434 adults were surveyed to gauge consumer awareness of...

Social Enterprise Litmus Test: The Annual Report

June 13, 2012 No Comments

SOURCE:  InformationWeek

If the company claims to be a social business, look for evidence of real corporate transformation in the CEO’s letter to shareholders.

Have you noticed the length of any CEO’s letter to the shareholders in the obligatory annual report?

This is where they highlight their key strategies and market opportunities, minimize any downside impact on the business, and anticipate the business direction moving forward. Since many sound a lot alike, I’m convinced someone published a template years ago on what an exemplary one should look like and many organizations use the “find & replace” feature with a few cosmetic changes to publish their own.

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