Inside the Briefcase

How to Best Utilise Analytics in all its Forms

How to Best Utilise Analytics in all its Forms

Analytics is one of the most indispensable tools any...

2016 APM Reference Guide: Application Performance Monitoring

2016 APM Reference Guide: Application Performance Monitoring

IT Briefcase Analyst Report
This product guide allows you to...

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

with Mike Martin, nfrastructure
In this interview, Mike Martin,...

Unleash the Power of Global Content

Unleash the Power of Global Content

globeYour business depends on pushing accurate and dynamic content...

Clicking Away Your Right to Privacy

Clicking Away Your Right to Privacy

Before using any standard Internet service provider for e-mail...

Social Media: An Essential Tool for Growing Small Businesses

August 11, 2011 No Comments

Social Media is proving to be a more than essential tool in the growth and expansion of small businesses worldwide. The benefits are reflected not only in the increase in sales many SMBs are experiencing, but also in other facets of business.

These include (but are not limited to) increasing positive brand awareness, improving your ranking in search results, facilitating networking online, providing a space for customer forums (used to help gather feedback about bettering your company), and allowing businesses to follow and research the activity of their competitors, and therefor, stay on top of the game.

And the best part is that it is a potentially low cost form of advertising! In her article “The Case for Social Media Keeps Growing”, Mia Pearson pints out ” While your small business may not have the marketing budget for splashy billboards and TV advertisements, I have seen small businesses have big success on social media by being clever, agile and authentic. It is a cost-effective way to create an army of brand ambassadors who will go out defend and promote your organization and add credibility to your offering. It can open up new potential markets and crowd source your focus groups and product development. The ROI will be there – right in your community.”

Having started an online business  just over a year ago, I can clearly see the benefits that Social Media marketing provides our company on a daily basis. When utilized proficiently, this is clearly a tool that has become integral in the growth and expansion of small businesses around the world.

- Amy Duryea, CEO, IT Briefcase (a Virtual Star Media Company)

APPLICATION INTEGRATION, Featured Articles

Leave a Reply

(required)

(required)


ADVERTISEMENT

AnDevCon


American Customer Festival 2016 New York

ITBriefcase Comparison Report

Cyber Security Exchange