Inside the Briefcase

As the Network Changes, Engineers Are Embracing the DevOps Model

As the Network Changes, Engineers Are Embracing the DevOps Model

Businesses that have embraced digital transformation with a clear...

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

Social Media Success Possible With Data Management Improvements?

July 5, 2011 No Comments

SOURCE:

Data management may have an important role to play for organisations hoping to make the most of social media.

According to Elemental Director Tim Gibbon, it is possible for companies to use the technology to improve various areas of its operations, including sales and customer service.

“It is about being observant and responding to customers within social environments and addressing any questions or enquiries that they may have in a timely and appropriate fashion,” he said.

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