Social Media Success Possible With Data Management Improvements?

July 5, 2011 No Comments

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Data management may have an important role to play for organisations hoping to make the most of social media.

According to Elemental Director Tim Gibbon, it is possible for companies to use the technology to improve various areas of its operations, including sales and customer service.

“It is about being observant and responding to customers within social environments and addressing any questions or enquiries that they may have in a timely and appropriate fashion,” he said.

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