Social networking ‘good for business’

October 28, 2010 No Comments

Staff should be encouraged to use social networking sites as part of their daily activities. So says a new report by think tank Demos which highlights key areas where social networking can be a boon rather than a burden to business.

The report claims that allowing staff to interact with each other via social networks encourages company cohesion and employee retention. And it says encouraging networking outside the company bolsters business operations and avoids concentrating all outside contact in the hands of a few individuals, which could hurt the company if they leave.

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