Social Software Users: Focus on Corporate Culture or Your Project Will Fail

SOURCE:  NetworkWorld

Enterprise social software may end up as shelfware — software that never gets used or falls into disuse — unless customers make the right efforts to change corporate culture and employee habits, speakers said Wednesday during the Enterprise 2.0 conference in Boston.

“You can’t force collaboration unless you have a culture that aspires to it,” said Dan Pontefract, head of learning and collaboration at Canadian telecom Telus, during a panel discussion. “If you just dump a bunch of tools on people, it’s not going to work. You might get that 9 or 10 percent [of people engaged], but the other 90 percent is what you want.”

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