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IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Sorting the CRM/Social CRM Concepts (and Jargon)

June 3, 2011 No Comments

There has emerged concepts – or what some have argued is jargon – surrounding CRM and Social CRM among them “CEM” i.e. customer experience management and “CIM” or customer interaction management.

To get some clarification TMCnet recently raised this issue with several leading firms. We asked: “Differentiate and discuss the differences between social CRM and CIM or “Social CIM”, between social CRM and CEM or “Social CEM” and between CEM and CIM? Which of the three is becoming most significant and why?”

Read more…

SOCIAL BUSINESS

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