Specialist apps for your business: convenience versus cost

Apps are huge business these days, particularly if you happen to own a company and are looking to expand. They can aid communication, illustrate innovations, enable businesses to connect with each other and their customers, pass around company information, and create a real buzz around your company and its products or services – phew! Apps make the world of business a heck of a lot more convenient, enabling employees, clients, and customers to access information and make payments on the go, as well as tell their friends about you. Are you thinking about creating your own app to help you stand out from the crowd? There are a few things you should know first, particularly if you are operating under a strict budget.

Creating and building a custom app just for your company

Creating a bespoke app that has been tailored specifically to your business’s needs, processes, customer base, and workforce can be a great investment for your company, making the day-to-day running of things much faster and far more accurate. Custom-building an app can be a fantastic way of looking to the future, as having your own app tends to make things a little more ‘of the moment,’ as well as future-proofing ideas and innovations for the years ahead. At this stage, just one question needs asking: what is it that you need your app to do? Market research is important; know your market, who you’re appealing to, and what they expect, and make sure you know unequivocally what you’d expect your app to be able to do. This means taking the time to think about the type of company you are, the image you exude, and the actual function of the app – only then can you begin to design it. So many companies fall at the first hurdle by creating an app that says nothing about their business, let alone speaking for its talents and the ways it can make a consumer’s life easier.

Building a bespoke app can be as complicated as deciding how to put it together. If you haven’t got the technical knowhow yourself, sometimes it is much more convenient to ask the experts. Worry Free Labs app development is just one of the many app creation services that you can turn to in your quest to build the best app possible for your business, and their experience, technical knowhow, creative skills, and business advice are second to none. Worry Free Labs and similar design studios will have the power to turn your simple app idea into an intricate, inspirational app realized. App designed? Fantastic! Now is the time to subject your app to strict testing with a peer group; you need to make sure it does what it’s supposed to do, after all.

Convenience versus cost

So, are the costs worth the improved efficiency? To put it simply, yes. Accessibility, efficiency, and convenience are perhaps three of the main aims most businesses are striving to achieve when they first decide to turn to mobile apps and digital technology in a bid to engage with their customers, and creating the perfect mobile app is certainly one way that these can be achieved. Apps allow customers to access information in a timely and convenient manner, and they can also help companies to operate more efficiently via constructive feedback. It is estimated that the costs for app creation can range, on average, from $500,000 to $1,000,000 and can take approximately seven months to complete. The decision to develop an app, therefore, should never be taken lightly. However, when this figure is laid next to the potential revenue to be gained from an app, it seems something of a no-brainer, so be brave and take that step towards networking and a brighter future.

These days, it’s all about apps and the ways in which mobile and smart technology can benefit your business as well as the customers who will use your products and services on a daily basis. While innovative content, accessible interfaces, and relevant buttons are absolutely essential to the success of an app, the way in which it is put together is of equal importance; the app has to work, after all. Sometimes it can be tempting to skimp on the quality of an app simply to save a little money here and there. However, in today’s technology driven world, investing in a fantastic app that will enable customers and other companies to communicate with you on every level can be the difference between your company merely surviving or flourishing beyond expectation. While cost should always be factored into the creation of a bespoke app, quality and convenience should never be compromised in the name of saving a dollar or two.

Luke Stevens is a apps and gadget nerd who evaluates business and recreational apps for a wide range of uses.