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Tech Solutions to Help Grow Your Business

June 26, 2018 No Comments

Featured article by Calvin Paige, Independent Technology Author

As any business owner is fully aware, it can be tricky to pick the right time to begin making plans to grow and develop their venture further. Nowadays it is even tougher to read the market and just when you think that you have picked the right time, some of your closest competitors may suffer a serious loss, meaning that it is better to bide your time and rethink. However, if you are looking to grow and develop your ,company, then you are going to need to invest in the right tech to ensure the future is bright. So, if you are serious about business growth then take your time when choosing which tech solutions are right for your firm so that your venture flourishes and remains the leader in your market.

First, you will need to ensure that you plan for growth and investment in tech as part of your business plan. It will need to be updated on a yearly basis so that you can factor in losses, and decide as to whether you need to focus more on certain areas of your venture. Your business plan will act as your reference document during your growth period, as you can create a timeline that you will need to follow and stick to during any delicate transition period. From deciding how you are going to fund your growth plans to remaining on track, stick to your business plan, and you will be successful at making your initial brainstorming ideas into a full-blown reality for your venture.

Do your research

Before you go ahead and splash out on new tech, it will pay dividends for you to take your time and choose the right software and tools to meet your requirements. Luckily, you can do this by using what you already have at your fingertips and check in with online reviews, Tedtalks and any offers on social media to ensure that you make the most of offers and invest in the right solutions for your business needs. Do not feel pressurized by sales or marketing salespeople, as it is in their best interests to make a quick sale. Speak to your current suppliers and do your research so that you can narrow down the right options for you and your business.

Consider investment options

If you are looking to grow your business, then you are going to need to review your investment options before going ahead and signing into any deals. There are a variety of options that you can consider, from borrowing money from loved ones to taking out a bank or small business loan. However, it pays to be flexible and choose the right option to meet your needs. If you are considering borrowing cash from your family or friends, then it is worth drawing up a contract and approaching this as you would with any business deal. Doing so will enable you to maintain a healthy relationship and avoid any misunderstandings later on. For most business owners, a bank loan is the most obvious choice in terms of investing and ensuring the development and expansion of their venture. If you are a startup venture and are worried that your credit score will affect obtaining a loan, then you can learn how to improve your financial situation while ensuring that your business benefits also. Take your time when considering your investment options and have a concrete repayment plan in place before you sign into any loan or cash injection.

From the inside out

Now you have decided that you are going to go ahead and invest in tech to help you to develop your venture, you will need to get your staff onside and educate your colleagues and workforce about any changes that may be coming their way. Especially if you work in a larger or more corporate environment, then for some staff, change can appear scary and disconcerting, so it is up to you to reassure your colleagues that new tech will help them to save time and improve their output and performance. Try and involve your staff in the entire transformation process and provide regular updates so that they know exactly what to expect and when. Run workshops and take the time to educate your staff from the inside out so that they know exactly how your new tech investments work and are prepared to grow and develop with your company over time.

Raise your business profile

Now you have decided to grow and develop your business; you are going to need to consider how to promote and raise awareness of any new product launches or developments that you are making across your business. Ensure that you have your marketing materials up to speed and that you support these with a solid social media and content plan also, to help position your company as the market leader in your space. Take time to book into any local trade shows or media opportunities also, and consider writing a press release to improve engagement with any interested parties. Now is the time to start promoting your business growth and reap the rewards and new leads from any clients or customers who reach out and want to do deals with you as a result. New tech will help you to do this, from choosing tools such as Hootsuite for social media posts to investing in improved laptops to help with business meetings and making new connections, tech will help propel your venture forward.

If you are looking to grow your business, then it can be daunting to know when to start, in particular, if you are struggling to work out how to fund any future tech plans. Consider your different investment options before signing into any deals and do your research. Do involve your workforce and educate your company from the inside out during the entire transition process. Finally, work on your marketing efforts and continue to develop a comprehensive social media and editorial calendar so that you can reach new clients and interested parties. Make the most of your new tech investment, and you can watch your business grow and develop.


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