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IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

The Future of Business: Faster Than Real-Time?

June 21, 2012 No Comments

SOURCE: Business Analytics

Analyst Jeremiah Owyang of Altimer explained that “Faster Than Real Time” referred to the importance of anticipating customer needs, not just reacting to them as fast as possible.

He used the retailer Target as an example: the company uses predictive technology to give special offers for products that customers are likely to want in the future. Just as the top sport stars have learned to anticipate where the ball is going to be, based on their long experience of the underlying patterns of play, organizations can now monitor the patterns of business and take action.

Owyang gave examples of organizations that are using new technology to change the way they interact with customers: the  famous case of Tesco using the walls of the Seoul metro to create a “virtual supermarket” where shoppers could use their mobile devices to choose products and have them delivered.

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