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The Importance of Testing For Web Designers

June 23, 2016 No Comments

Featured article by Jonathan Kendall, professional web designer and advisor

It is a massive undertaking to design a website for designers as well as business owners. Therefore, when building a website, it is imperative that you base your decisions on dater and not on intuition. Essentially, the decisions made when designing a website determine the difference between prosperity and failure of the business. This is true for the designer as well as the client.

There are different methods used to test websites. A/B testing is one of these methods. By using this method, you are able to check any shortcomings regarding the design, navigation, as well as functionality of the website.

Why web designers use A/B testing on websites

When creating a good website, it is essential to use A/B testing in designing your project. Here are some benefits for using this mode of testing for your website.

Increased revenue

As a freelance web designer, you know you have a responsive web design tester when using A/B testing. Essentially, you are able to bring some more revenue to your website project. Either you can use it as a standardized service for your website design package or you can benefit from site optimization. Your clients are investing money; therefore, they require that you build them a professional site. As such, using these tests can ensure you give a successful website for your client’s money.

Reduced client dispute

When designing a website, everyone on your team normally has an opinion on the best type of design. Most clients need a beautifully designed website; in addition, they have concerns about having a site that brings in revenue. By performing A/B testing, your client knows that you care about their business and always ensure they get a good final product.

Satisfied clients

When focusing on the visual design of a website, it is imperative that you take into consideration the functional purpose as a web designer. The final design is not as important as the conversion that the site gains once it is placed on the World Wide Web. Therefore, running A/B testing helps show your client that you are knowledgeable about their business and care about the outcome of the final product.   The client knows that you value their online business goals and you should ensure that they accomplish these goals.

How to design your A/B testing

First, you need to have an objective defining the purpose of the website and ensure you need to know what the client needs in terms of success in online business. Get quantifiable measures in for conversions on how you need the visitors of the site to respond.

Identify and bottlenecks

When you are done designing a website, it is imperative to note any barriers that are affecting user flow to the website. These barriers are what affect the conversion rate of your website. Therefore, once you identify these problems, it helps you do a more successful A/B testing to increase conversion to the site.

Create a hypothesis

At this point, you have your objectives, have identified any bottlenecks to the project; it is time to make some predictions. Creating a hypothesis means that you get to test more valuable data and are able to make informed choices in order to increase conversion rate for the website.

Once you define variants or changes needed to be made on the final product, you can then test the website using A/B testing. You are assured of great conversion rates and complete success for the final product that you give your client.

Author Bio

Jonathan Kendall, a professional web designer and advisor, and the head of an Web hosting company. He has spearheaded several campaigns to get websites and blogs up and running, and is an active blogger himself, posting all about tips, tricks, trends, and updates.

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