The New PR: Little Tweets From Big Cheeses
December 14, 2010 No CommentsFrom Google hits to Facebook friends and Twitter followers, influence is increasingly measured by Web stats. In the wild and often weird Web world, however, the tool that measures is also the tool that delivers — the ability to speak to millions of people at once. Even for budding social media mavens like Andy Rubin, with only two tweets to his moniker, reputation alone is enough to be heard.