The Path to 2020: Marketers Seize the Customer Experience

August 2, 2016 No Comments

How will the marketing landscape change from 2016 to 2020?

Marketers have spent much of the past decade working on perfecting their ability to understand the customer through personalisation. What is different about 2016 through 2020 is how CMOs are matching that understanding with direct action that drives engagement—and doing so at scale. The survey data and interviews reveal that leading CMOs are pioneering a new model that blends a deep understanding of a customer’s contextual situation with timely, tailored delivery of relevant content and marketing assets.

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