Inside the Briefcase

How to Best Utilise Analytics in all its Forms

How to Best Utilise Analytics in all its Forms

Analytics is one of the most indispensable tools any...

2016 APM Reference Guide: Application Performance Monitoring

2016 APM Reference Guide: Application Performance Monitoring

IT Briefcase Analyst Report
This product guide allows you to...

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

with Mike Martin, nfrastructure
In this interview, Mike Martin,...

Unleash the Power of Global Content

Unleash the Power of Global Content

globeYour business depends on pushing accurate and dynamic content...

Clicking Away Your Right to Privacy

Clicking Away Your Right to Privacy

Before using any standard Internet service provider for e-mail...

The Plight of the Android App Wallflowers

August 19, 2011 No Comments

With just a handful of popular Android apps dominating users’ attention, what’s a developer to do? It’s all about discovery, says Nielsen’s Don Kellogg. “How can you make it easy for people to find your app? How can you ignite positive word of mouth? How can app stores and other aggregators improve the consumer experience to make it easier for consumers to discover a broader range of quality apps?”

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