The Power of Perception in the Technology Playground
June 13, 2011 No CommentsApple (Nasdaq: AAPL) and Microsoft (Nasdaq: MSFT) are competitors, and while both companies are clearly more concerned with Google (Nasdaq: GOOG) than each other at the moment, they serve as a great example of why good, well-funded marketing is important.
Apple leads the world in the art of crafting perceptions. Though it has a market share that is near insignificant against Windows — even taking the iPad into account — the perception driving the two companies’ stock valuations has Apple solidly in the lead and doing impressive damage.