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2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

The Power of Perception in the Technology Playground

June 13, 2011 No Comments

Apple (Nasdaq: AAPL) and Microsoft (Nasdaq: MSFT) are competitors, and while both companies are clearly more concerned with Google (Nasdaq: GOOG) than each other at the moment, they serve as a great example of why good, well-funded marketing icon inline shop The Power of Perception in the Technology Playground is important.

Apple leads the world in the art of crafting perceptions. Though it has a market share that is near insignificant against Windows — even taking the iPad into account — the perception driving the two companies’ stock valuations has Apple solidly in the lead and doing impressive damage.

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