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Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

Infographic: The Three Pillars of Digital Identity: Trust, Consent, Knowledge

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How to align your visual brand guidelines and create consistently on-brand content

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The Power of Perception in the Technology Playground

June 13, 2011 No Comments

Apple (Nasdaq: AAPL) and Microsoft (Nasdaq: MSFT) are competitors, and while both companies are clearly more concerned with Google (Nasdaq: GOOG) than each other at the moment, they serve as a great example of why good, well-funded marketing icon inline shop The Power of Perception in the Technology Playground is important.

Apple leads the world in the art of crafting perceptions. Though it has a market share that is near insignificant against Windows — even taking the iPad into account — the perception driving the two companies’ stock valuations has Apple solidly in the lead and doing impressive damage.

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