Inside the Briefcase

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

The Power of Perception in the Technology Playground

June 13, 2011 No Comments

Apple (Nasdaq: AAPL) and Microsoft (Nasdaq: MSFT) are competitors, and while both companies are clearly more concerned with Google (Nasdaq: GOOG) than each other at the moment, they serve as a great example of why good, well-funded marketing icon inline shop The Power of Perception in the Technology Playground is important.

Apple leads the world in the art of crafting perceptions. Though it has a market share that is near insignificant against Windows — even taking the iPad into account — the perception driving the two companies’ stock valuations has Apple solidly in the lead and doing impressive damage.

Read more…

News

Leave a Reply

(required)

(required)


ADVERTISEMENT

IBC 2017

ITBriefcase Comparison Report