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IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Still keeping your hybrid power systems indoors?  It’s time for change.

Still keeping your hybrid power systems indoors? It’s time for change.

Mobile telecommunications network equipment is expected to work without...

As the Network Changes, Engineers Are Embracing the DevOps Model

As the Network Changes, Engineers Are Embracing the DevOps Model

Businesses that have embraced digital transformation with a clear...

The Power of Perception in the Technology Playground

June 13, 2011 No Comments

Apple (Nasdaq: AAPL) and Microsoft (Nasdaq: MSFT) are competitors, and while both companies are clearly more concerned with Google (Nasdaq: GOOG) than each other at the moment, they serve as a great example of why good, well-funded marketing icon inline shop The Power of Perception in the Technology Playground is important.

Apple leads the world in the art of crafting perceptions. Though it has a market share that is near insignificant against Windows — even taking the iPad into account — the perception driving the two companies’ stock valuations has Apple solidly in the lead and doing impressive damage.

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