The Total Economic Impact Of IBM MobileFirst Cost Savings And Business Benefits Enabled By MobileFirst

Enterprise-grade mobile apps can have a major impact on the bottom line, with capabilities that include continuously improving mobile apps, making them secure, conceptualizing and personalizing mobile apps, and enriching them with enterprise data. Forrester Consulting evaluated the potential financial impact of MobileFirst on organizations and how this mobile enterprise application platform and associated application deployment and management capabilities can be leveraged to win, serve, and retain customers.

This Total Economic Impact study by Forrester Consulting found that using the IBM MobileFirst Platform results in an ROI of nearly 107 percent, with a payback time of less than eight months, compared to individually integrating disparately built mobile apps into the enterprise. Download the full study to learn more.

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