The Virtual Workplace: Lean and Green

April 12, 2011 No Comments


When collaborating with others in the workplace, physically being there is nice. The fact is, though, that one’s physical presence almost always leaves an unavoidable carbon footprint — one that companies focused on going green might want to erase.

As an answer to this dilemma, new and emerging collaborative technologies offer a way to be there in spirit, voice and mind, without having to hop on a plane, take a cab, or print out a document. These technologies are one way that companies can make themselves greener — limiting the time, money, and carbon output of travel, commuting, sharing, talking and creating.

Meeting Up

Online and mobile platform meetings are increasingly becoming the norm in the business world. Offerings like Citrix (Nasdaq: CTXS) Online’s GoToMeeting, which was launched in 2004 and has since captured a large share of the online meeting space, offer Web-conferencing, demonstration and collaboration capabilities to those who want to work with colleagues around the world.

“We disrupted the Web-conferencing market with a product that is incredibly simple and easy to use, yet delivered high performance at an affordable price,” Citrix Online Vice President Bernardo de Albergaria, general manager, collaboration, told TechNewsWorld. “Businesses of any size are able to quickly adopt, use and benefit from a truly powerful online meeting experience.”


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