Things to Consider While Designing Digital cum Mobility Strategy

Featured article by Shobhit Saxena, Independent Author

With end-user accessing all the information via digital means, small and mid-sized enterprises are on a move to build their digital presence on web and mobile apps, to make their services accessible for users on digital landscape and generate revenue out of it.

Enterprises are also streamlining their day to day tasks and processes to get benefits such as faster service, real-time report, around-the-clock availability, improve productivity and quality check; which indirectly helps to increase business growth and sales.

When businesses decide to go digital, they must design the digital strategy and mobility solutions along with marketing campaigns aligned to make the most out of digitization.

While designing digital cum mobility strategy, there are certain things that businesses should consider prior making the decision. End-to-end security, great user experience, easier to handle IT operations for enterprises convenience are some of the points that shall come on the list on priority. Let’s discuss the major things that shall not be ignored while digitizing businesses.

Data Security

Data security on digital domain is a debatable topic; since we are talking about businesses here, data security is a prime concern. Safeguarding a number of things like data integrity, confidentiality, availability, hierarchy, data transmission encryption and other techniques are some of the core things to consider. While having the app developed businesses need to emphasize on app architecture and security models including:

* Mobile Device Management (MDM)

* Mobile Hypervisors and Containers

* Mobile Application Management (MAM)

* Application & Desktop Virtualization

App Architecture

The app architecture plays a major role in defining accessibility of data to users, making the app scalable, and robust. Before initiating with any of the processes businesses should discuss the entire requirement with respective mobility team to understand specific requirements and design the architecture that shall be carried throughout the digitization process.

User Experience

When deriving mobility strategy businesses need to give utmost importance to user experience, all efforts given while developing the application is a waste until end-user are comfortable using it. Key elements such as automatic controls, well defined functionalities and easy switching contribute towards the user experience; businesses need to consider these elements when defining digital and mobility strategies.

Mobile Platform

Investment is always a prime concern when businesses are thinking to digitize. The amount to be spent is directly proportional to the number of mobile platforms for which the apps are to be developed. There are 3 major mobile operating systems – iOS, Android and Window. Businesses need to identify the platforms where their target audience is, and have the app built for the platforms where they have the majority of users. There is a great variation in the percentage of Android, iOS and Windows user in different region of the world.

Social Media Integration

Social media is one of the best means for engaging with the end-users. Your web portal and mobile apps must be integrated with all social media channels, allowing user to access and engage with the updates on social channels in some means. This in-turn gives visibility and brand building among followers of those who engage.

Higher Quality Content

Fresh and unique content is always a must for gaining user engagement, it should be written targeting the end-user and primary goal of specific page. Avoid using duplicate content on web portals, in this case you do not wish to face steep penalties from Google.

Above shared points are the core things to be considered while designing digital cum mobility solutions. The technical sides of the picture make things more complex, especially when it comes to identifying the requirement and choosing which technology to opt for the development needs. But, once businesses cross through the process of implementation, they realize their mobility solution as one of the best thing they have done for the business as it drives continuous sales, branding and process automation.

Author Bio:

Shobhit Saxena is an author by choice and Digital Marketer by profession at Mobiloitte, an iOS application development services company based out in Woburn, New Delhi and Singapore. With industry experience of over 6 years now, he loves executing short and long term marketing campaigns for different businesses.