Three Practical Ideas That You Can Action Upon To Build Links

Featured article by Selina Jenkins, Independent Technology Author

As every marketer knows, it is extremely important to generate inbound links not only for directly generating inbound traffic but also to become more visible to search engines that factor in the number and quality of such links to arrive at a search page ranking. Among the more popular ways of creating backlinks is to promote guest blogging. Consistent blogging can lead to the generation of almost double the organic links that would have otherwise been generated. However, blogging as a technique is being used extensively by almost everyone and Google is increasingly become sensitive to the quality, relevance, and authority of the sites from where such backlinks are being obtained. Some other effective ideas for generating backlinks:

Create Resources That Are Valuable

Your website will tend to become sticky when your audience discovers content that is relevant and useful to them or for someone else they are interested in helping. Good resources need to be consciously built and are not restricted to blog posts covering topics of interest in 1500 words or less. If you are an expert on a particular subject, it is possible for you to write original content or even curate content that is informative and useful to your target audience. Typically, such articles may be extremely lengthy and encyclopedic in nature depending upon the profile of the target audience.

The best of resources combine information and insight that is not easily found elsewhere. According to the CEO of an SEO services New York agency, when an in-depth knowledge resource is created, it becomes very attractive to audiences who want to know more about the subject and they are naturally inclined to share it with others if they find the contents to be authoritative and informative.

Leverage the Power of Testimonials

Depending on the nature of your business activity, you will have the chance to do business directly or indirectly with customers, supplier, and vendors. Instead of approaching them, you can offer them testimonials. Normally, they would be delighted to receive unsolicited testimonials and would be happy to give you backlinks. Keep a close watch and if you do happen to see your testimonial online without the company having given you a link back then you can approach them to give you a branded backlink.

Obtain Links from Reviewers

If your business sells products or services then there will be innumerable opportunities to get reviews, both by actual customers and experts. You can find bloggers and reviewers in virtually every industry or sector that you can imagine. Spend a little time to conduct research on the bloggers to see which of them have credibility and authority – a good indication is the amount of traffic they generate every month or the quality of backlinks they have. After you have identified the top bloggers in your industry you can approach them to see if they are interested in reviewing your product. You should communicate to them that you value their advice and opinions and will use them to better your offerings.

While you can tell them that you would appreciate being mentioned in their blogs, you should never solicit reviews from bloggers who either want the product itself, a link, or even cash for the service rendered. Apart from not being organic in nature, these techniques are also frowned upon by Google and are considered to be violations of its Webmaster Guidelines.

Conclusion

As you must have realized by now, it takes a fair amount of time and effort to build organic links. Apart from employing the techniques described above you will need to ensure that the content is extremely informative and useful so that it will also encourage guest bloggers to get involved with your site.

Author Bio: Selina Jenkins is a renowned and experienced IT expert in the field of using different social media platforms for marketing. She has been involved with SEO services New York and is therefore better placed to advice on matters marketing on any online platform.