Top 3 Social CRM Lessons

September 16, 2011 No Comments

SOURCE: CRM Buyer

Don’t start inviting people to your Facebook or LinkedIn page or to follow you on Twitter unless you plan on having a real, ongoing presence there. And, for heaven’s sake, don’t invite them to a customer community of your creation if you don’t have a genuine commitment to maintaining and participating in that community. Engaging haphazardly is worse than not engaging in the first place.

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SOCIAL BUSINESS

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